The Techniques of Advertising Essay - 458 Words

The Techniques of Advertising Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60s, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their product. In a companys business plan, a large portion of their money is spent on advertising. This is firstly done to get them in a safe stable place n their market. This is the main factor why they risk a lot of their money into investing in advertising. The reason for doing†¦show more content†¦The reason for this as some members of the public found them to graphic for everyday ads. There are many different ways a product can be noticed, they range from Bill Boards to Pop-Up adverts on a website. All different companies will use the web to advertise, and better known brands such as Coca-Cola will advertise on popular television stations that will be viewed thousands of times. There is one main body that controls advertising; this is called the ASA (Advertising Standards Agency). The ASA is the independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. They administer the British code of Advertising, sales promotions and direct marketing to ensure that advertisements are legal, decent, honest and truthful. As example of the ASA enforcing these laws is with 24/7 Locksmiths. They advertised with the headline Call and we are thereà ¢Ã¢â€š ¬Ã‚ ¦ and stated Free call out 24 hours, 7 days a-week, 365 days a year. However the complainer had paid a  £50 deposit and was then told by them that they could not replace his locks and his deposit was non-refundable. Due to this the ASA removed the Ad. All adverts have their own way of attracting the viewers attention, however they usually appeal to out basic instincts or needs. To do this adverting agencies reflect them in the advert. There are otherShow MoreRelated The Techniques of Advertising Essay1427 Words   |  6 PagesThe Techniques of Advertising Advertisings are created to make us buy things. All the companies want to sell their products, because they want to make profit. When a company knows that a product that it manufactures is not very good they do not share that with their customers. On the contrary, they make a very impressive advertising for the product, because all they want is to sell it. Everyone knows that advertising a product is not really done because the product is just wonderful and everyoneRead MoreThe History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques1744 Words   |  7 Pagesmedia includes the internet. 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